Globalization is today a tangible reality, and within it, the electronic commerce has been extending since the end of the 20th century, to the point of occupying a significant part of the global transactions.
However, there are still many obstacles to the full development of this important medium. One of the main pitfalls is the lack of trust between sellers and buyers, who maintain commercial relations in the distance, using inadequate technological tools - generally the same ones used by their children in their leisure time - and renouncing the most elementary rules of business prudence.
Truly important and durable businesses require a framework of trust in personal relationships, insider knowledge and, why not recognize it, in many cases access to contacts that decisively influence the decisions of third parties. Technology is a mere tool that must be used to facilitate relationships, but in no case can it supplant personal treatment and friendship.
These privileges are obtained if there is a mutual understanding between the operators. Numerous international traders are aware of the importance of this factor, which is known in China as gu?nxi. This term means that one's interlocutor knows our needs, and will take them into account when doing something that may affect or interest us, without prior consultation.
This Code of Good Practices establishes a framework of principles and regulatory standards that the buyer and seller undertake to comply with within the ANF AC's network.
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